E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage
Facebook is all the rage, so be sure to include a reminder to have your email readers click “like” for your company on Facebook. You can easily include this link inside of the email, so all they have to do is click the icon or link, and it takes them right to Facebook with the option to click on the like button. Facebook is currently showing a valuable asset and additional help to businesses all over the world.
E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails
You do not have to make every single email a sales pitch. Instead, include some interesting information about your product, how it can be used, or another topic closely related to your business. If your email subscribers tend to get nothing but sales letters, they may begin deleting them. However, if those emails make for an interesting read, they might just press onward and even go to the website and make purchases or ask questions.
E-Mail Marketing Tactic #6: Take Advantage of the Holidays
The holidays, especially major ones, are a good time to market your product or service. Use this to your advantage in emails by creating special, holiday and email only discounts. You can get creative by offering special holiday related items, or just have sales during select times of the year.
E-Mail Marketing Tactic #7: Avoid Spamming
If a customer makes a purchase on your website but does not opt in to being on your email list, do not send them emails or add them to the list unsolicited. This is a sure fire way to turn someone off, and have them spread the word about your spam emails. Instead, offer for people to join the list on their own when they are
on the home page, inside of the shopping cart, or at check out. You never want to make customers feel as if the emails they are receiving are forced.
Social Networking, Spamming, and other Email Marketing Tactics
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