Get Your Emails Read with These Tactics

E-Mail Marketing Tactic #20: Allow Your Emails to be Read in a Separate Tab

Allow the option of emails that can pop up in a separate window. This way, someone can “save” your email in another window and refer back to it later.

E-Mail Marketing Tactic #21: Double-Check the Reply Address

Do not forget that a lot of people probably plan on responding to your emails. Be sure the sending email address is a valid reply-to address. This way, people who have specific questions can easily reach you. Do not forget to frequently check and reply to your emails!

E-Mail Marketing Tactic #22: Allow Readers to Unsubscribe

Always, always, ALWAYS include the unsubscribe option in every email. Sometimes, people simply receive too many emails and can no longer receive yours on a regular basis. While this happens sometimes, remember that you don’t like to get too many emails you do not read either. Not everyone you contact will be a match for your company or e-commerce website.

E-Mail Marketing Tactic #23: Confirm Unsubscribes

Confirm your unsubscribes, and let them know you are sorry to see them go. Remind them that they can always sign back up later if they prefer. This is not only the polite way to handle people who decide they no longer want your emails, but it also leaves them with a pleasant memory and the opportunity to change their minds later on down the line.

Get Your Emails Read with These Tactics