How To Get More Engagement From Your Emails

E-Mail Marketing Tactic #24: Trim Down Your Emails

Try not to include too much in your emails. Flash and java are both great and can do wonders for websites, but not only does it seem too much for a simple email, many web mail and other servers simply will not display videos, etc in emails. Use creative graphics and interesting information to draw in new customers, but save the unprompted videos for your home page, or include a link to the videos within the email.

E-Mail Marketing Tactic #25: Include Your Physical Address

Be sure to include your business’ street address in your emails. This is United States law, and it makes you look much more professional. Your current business address should be included in ALL correspondence including emails, invoices, and letters. If your customer prefers to respond or reach you by mail, they can do so easily by having this information readily available.

E-Mail Marketing Tactic #26: Under-Promise, Over-Deliver

Always make you’re your promotion or whatever it is you are attempting to sell lives up to the emails you send. If you are offering a certain discount, make sure the code you provide is working on your website in advance. Never try to upsell customers and then let them down by having non-working promotional codes, or by adding a whole lot of stipulations in your promo once they get to the landing page.

E-Mail Marketing Tactic #27: Do Not Buy Email Lists

Instead, rely on your current customers passing the word on, or emails you send as teasers or introductory emails. You can also promote your email lists on your website and the odds are that interested parties will sign up there. Email lists that you buy are typically either unreliable because they have non-valid email addresses, or you are most likely reaching a demographic that does not fit your niche. In addition, people who end up getting your emails because their address is on a list may be offended by the intrusion.

How To Get More Engagement From Your Emails