Email Tactics - Professional, Personal, and Facebook

Hopefully, you started to incorporate the previous tactics into your email campaigns. If you haven’t, you should give them a try. In the meantime, here are a few more to consider.

E-Mail Marketing Tactic #12: Make Welcome Back Offers

Make welcome back or come back offers to the people who either have not made a purchase in a while, or only make one every so often. These special emails usually offer the customer a special deal for making a purchase because they have not done so in a set amount of time. How long you want to wait until you make this kind of offer is up to you. In other cases, if someone comes back and gives you their hard earned money, you can always send them a “welcome back” email to entice them to return again.

E-Mail Marketing Tactic #13: Stay as Professional as Possible

While you want your emails to be entertaining and engaging, it’s key to remain as professional as possible. Be sensitive to your demographic. Always spell check and grammar check your emails. Make your emails clear and express to the customer or potential customer the exact purpose of the email without sounding pushy.

E-Mail Marketing Tactic #14: Refer to your Facebook Link Several Times

Reiterate your sign up or Facebook links several times throughout the email. Include it at the beginning and the end if possible. Try not to make it obnoxious or overwhelming, but make it easy for people to click and enroll in your email newsletters, sales announcements, or other contacts.

E-Mail Marketing Tactic #15: Be Personal

If you can, try to send out some personal emails to clients. Ask how they are doing, and see if there is anything you can possibly do to assist them with their business or personal needs in terms of your own company. Find out what they feel is lacking on your end, and determine just what it is you can do to improve their experience. By getting personal, you gain better insight into your clients’ individual needs and can better adapt everything as you see fit. Once you’ve established an email relationship, it should much easier to get them to sign up for more current, generalized emails.

Email Tactics - Professional, Personal, and Facebook