Email Tactics 16 - 19

E-Mail Marketing Tactic #16: Keep Track of Your Current Stats

Use a variety of software to look at different aspects of your emails such as how many click through emails you are getting, how many people actually go from the email, to your site, and then on to make a purchase, and how many people opt in after getting an “introductory” email. By keeping track and stats, you will be able to gauge how successful your marketing campaigns are.

E-Mail Marketing Tactic #17: Customize Your Bulk Emails

Even if you send out several hundred or even several thousand emails to customers every week or month, adding a bit of a custom feel can help people feel more comfortable. Try to use software that will include the person’s name in the emails. For example if John Doe signs up on your site, when he gets an email it says, “Dear John” or “Dear Mr. Doe,” so it has a more personal feel to it. This type of marketing has shown repeatedly to make a huge difference in end result sales.

E-Mail Marketing Tactic #18: Use a Table of Contents if Need

If your message is long, use a table of contents or break the message down into segments. Longer, content ridden emails should be broken down into a newspaper style or even a book style so that the reader can skim through and skip to the sections he or she is most interested in. In cases like this, be sure to let the reader know the sign up link is featured at the beginning and end of the email.

E-Mail Marketing Tactic #19: Give Readers Formatting Options

Use the option to include a plain text version versus the HTML version of the emails in case some people prefer it.

Email Tactics 16 - 19