Email Marketing Tactics

Obviously, the World Wide Web has opened up a new world to business. In fact, e-commerce has become a mainstay for national retail chains, small businesses, and large corporations across the globe. Without Internet access and the world of web-sales, many businesses could stand to lose millions of dollars in revenue per year.

Thanks to the Internet, marketing methods have also adapted and changed in the last two decades. Banner ads, flash videos, and other methods are popping up like wildfire on websites all over the place. But the one tried and true method that seems to work better and surpass all others is email marketing.

This form of marketing reaches the customer directly, and can be custom created to fit the shopper’s needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Over the course of the next few posts I’m going to give you some great tips to getting more people to open up that email every time you send it.

Let’s start with the first three -

E-Mail Marketing Tactic #1: Publicize Big Sales

Tell your email subscribers whenever a big sale is approaching. Don’t hold off until the last minute, however. Give your email list members a reasonable heads-up, and then send an additional reminder or two prior to the big sale day. In case the sale extends over a few days, make sure to let them know this too. In case a promotion code needs to be used, make absolutely sure it’s included in the email.

E-Mail Marketing Tactic #2: Use Powerful Subject Lines

The subject is the thing that helps people decide whether they hit the delete button automatically or if they actually click open, and read the email. Without an interesting or intriguing subject line, customers may not even bother. Think of something clever that will capture their attention making them desire to open the email. Use creative one-liners or fun catch phrases. You can also cut right to the chase and say something like: 50% Off All Products For The Next 72 Hours! Another powerful way is by asking a question like: Did you download your free report yet? The point is, if it makes the reader open the email, then the subject line has done its job.

E-Mail Marketing Tactic #3: Make the Call to Action Clear

To put it differently, always tell your customers what you expect of them, and what they can expect of you. Whether it’s a sale with free shipping if they purchase $25 or more worth of products, or a free promo offer or item if they attend a local event, you need to make the message clear. Any “fine print” should always be out in the open so the reader knows any details or other provisions they have to meet well in advance.

Email Marketing Tactics