Small Changes Make The BIGGEST Impact!

There are many people who have tried to build their network marketing business with a website or a blog but they have yet to achieve success. They make a lot of mistakes because they do not understand the principles.

Did you know that there are many little things that you can do to your website, blog, sales letter or product that can drastically affect the size of your bank account?

You see, there are a gagillion and one products available on the Internet – and so is the Internet population! Making money online is all about the numbers. Because an Internet marketer can have hundreds to thousands of visitors visiting his website everyday, even the smallest changes can increase their profits dramatically.

Just take a look at the math.

A small tweak in a marketer’s email headline will cause an additional 2% to open the E-mail (Let’s assume the list size is about 50,000). If his ‘open rate’ used to be about 10%, an additional 2% would get at least an extra 1,000 pairs of new eyeballs reading your E-mail!

But that is just the E-mail marketing aspect. What we want to do is to make our website convert like crazy! Imagine if among that additional 1,000 people, you are able to sell at least a thousand extra dollars worth of E-products to them by making minor tweaks to your website?

Imagine… if you are doing this OVER AND OVER AGAIN?

Make no mistake about it, this series is going to give you straight to the point information that, if implemented, can skyrocket your profits.

By following this series, you will discover:

• How to make powerful changes in your branding that will make customers beat a path to your doorstep!


• By making some changes in your graphics, you will inspire your prospects to take action and turn that into more money in your pocket!

• How to tweak your sales copy and maximize your conversion without busting your bank account on copywriters.


• How to milk every last cent from your niche marketing sites!


• How to use video to increase sales!

Small Changes Make The BIGGEST Impact!

What's Your Home-Based Business Plan?

Starting a home-based business is a very important decision, and there are some typical home-based business resources you’ll need to have in order to succeed. So in this post we are going to go over a few basic assets, services and systems you’ll need to make your home-based business run smoothly.

So, to start a successful home-based business, what resources and steps do you need to take?

- A good plan

This is a step most network marketers miss – have a clearly laid out business plan. Without a business plan and goals to achieve, then you can not get anywhere. A business plan, even if it’s just written down on a slip of paper will help you map out what you need to succeed and how you’ll achieve your goals.

- Research

Whatever your home-based business will need, you’ll need to be well informed about it. So you’ll need to do some research so that you become an expert on the niche, product or service. Knowledge about the business is an important resource for home-based business owners, so you must do the necessary research to be well-informed about the industry or product/service.

- Office space

As we discussed in the previous post you will need to set up a dedicated base for your home office. Your office is a very important because it helps separate life from business which increases productivity. In your office, generally you’ll need a computer, printer, internet access, fax, telephone, business cards and a conducive work environment.

Keep in mind that sometimes you’ll be working long hours, especially in the beginning, so your work space needs to be comfortable. A suitable desk, comfortable chair and appropriate lighting are very important and often taken for granted. Allocate some money towards setting up a working environment that will promote productivity and you’ll enjoy your time in the office much more!

- Capital

Money to cover capital outlay and running costs is important. Even if you’re starting out on a shoestring budget it would require some form of investment, and you’ll need to know how much you have, and how much investments and ongoing marketing your business will need to stay afloat until it begins to generate a solid income.

- Support system

Your support system can be a coach, mentor, someone with a similar business, or simply your family and friends. You need to have people close to you who will encourage you and give you any support you need. You can also join your local Chamber of Commerce, online communities and forums of people in the same industry as your own. A good support network is a very important home-based business resource.

- Customers

Business leads and clients are a crucial home-based business resource. Making and creating contacts and networking is very important, because no customers equals no income. You need to start building your potential client base before you launch your business. Start marketing your business by giving away some products and services. By creating a relationship with your potential customers, you build trust with them, and when you launch your business, it will be easy for them to buy from you.

- Be professional

The way you run your business and relate to your customers is very important. Be prepared to ‘go the extra mile’ with your customers. Care about your customers, and provide all the information they may need.

- Get help

Hire any professional help you may need. Treat your business professionally, and if you need the services of a lawyer or accountant, hire one. It’s more productive and effective to hire skilled professionals to do what you don’t have the time or skills to do it yourself. If you want your business to be successful, it’s important not to overload yourself with time consuming tasks or projects that can be easily outsourced. It’s also more cost effective in the end, because it leaves you free to focus on growing your business.

What's Your Home-Based Business Plan?

MLM History - How Network Marketing Started

MLM History - How Network Marketing Started

All in an Internet Minute

How would you like just a part of what happens during one minute on the internet?

All in an Internet Minute

Find Prospects on LinkedIn

Find Prospects on LinkedIn

How To Get More Engagement From Your Emails

E-Mail Marketing Tactic #24: Trim Down Your Emails

Try not to include too much in your emails. Flash and java are both great and can do wonders for websites, but not only does it seem too much for a simple email, many web mail and other servers simply will not display videos, etc in emails. Use creative graphics and interesting information to draw in new customers, but save the unprompted videos for your home page, or include a link to the videos within the email.

E-Mail Marketing Tactic #25: Include Your Physical Address

Be sure to include your business’ street address in your emails. This is United States law, and it makes you look much more professional. Your current business address should be included in ALL correspondence including emails, invoices, and letters. If your customer prefers to respond or reach you by mail, they can do so easily by having this information readily available.

E-Mail Marketing Tactic #26: Under-Promise, Over-Deliver

Always make you’re your promotion or whatever it is you are attempting to sell lives up to the emails you send. If you are offering a certain discount, make sure the code you provide is working on your website in advance. Never try to upsell customers and then let them down by having non-working promotional codes, or by adding a whole lot of stipulations in your promo once they get to the landing page.

E-Mail Marketing Tactic #27: Do Not Buy Email Lists

Instead, rely on your current customers passing the word on, or emails you send as teasers or introductory emails. You can also promote your email lists on your website and the odds are that interested parties will sign up there. Email lists that you buy are typically either unreliable because they have non-valid email addresses, or you are most likely reaching a demographic that does not fit your niche. In addition, people who end up getting your emails because their address is on a list may be offended by the intrusion.

How To Get More Engagement From Your Emails

Get Your Emails Read with These Tactics

E-Mail Marketing Tactic #20: Allow Your Emails to be Read in a Separate Tab

Allow the option of emails that can pop up in a separate window. This way, someone can “save” your email in another window and refer back to it later.

E-Mail Marketing Tactic #21: Double-Check the Reply Address

Do not forget that a lot of people probably plan on responding to your emails. Be sure the sending email address is a valid reply-to address. This way, people who have specific questions can easily reach you. Do not forget to frequently check and reply to your emails!

E-Mail Marketing Tactic #22: Allow Readers to Unsubscribe

Always, always, ALWAYS include the unsubscribe option in every email. Sometimes, people simply receive too many emails and can no longer receive yours on a regular basis. While this happens sometimes, remember that you don’t like to get too many emails you do not read either. Not everyone you contact will be a match for your company or e-commerce website.

E-Mail Marketing Tactic #23: Confirm Unsubscribes

Confirm your unsubscribes, and let them know you are sorry to see them go. Remind them that they can always sign back up later if they prefer. This is not only the polite way to handle people who decide they no longer want your emails, but it also leaves them with a pleasant memory and the opportunity to change their minds later on down the line.

Get Your Emails Read with These Tactics

Email Tactics 16 - 19

E-Mail Marketing Tactic #16: Keep Track of Your Current Stats

Use a variety of software to look at different aspects of your emails such as how many click through emails you are getting, how many people actually go from the email, to your site, and then on to make a purchase, and how many people opt in after getting an “introductory” email. By keeping track and stats, you will be able to gauge how successful your marketing campaigns are.

E-Mail Marketing Tactic #17: Customize Your Bulk Emails

Even if you send out several hundred or even several thousand emails to customers every week or month, adding a bit of a custom feel can help people feel more comfortable. Try to use software that will include the person’s name in the emails. For example if John Doe signs up on your site, when he gets an email it says, “Dear John” or “Dear Mr. Doe,” so it has a more personal feel to it. This type of marketing has shown repeatedly to make a huge difference in end result sales.

E-Mail Marketing Tactic #18: Use a Table of Contents if Need

If your message is long, use a table of contents or break the message down into segments. Longer, content ridden emails should be broken down into a newspaper style or even a book style so that the reader can skim through and skip to the sections he or she is most interested in. In cases like this, be sure to let the reader know the sign up link is featured at the beginning and end of the email.

E-Mail Marketing Tactic #19: Give Readers Formatting Options

Use the option to include a plain text version versus the HTML version of the emails in case some people prefer it.

Email Tactics 16 - 19

Email Tactics - Professional, Personal, and Facebook

Hopefully, you started to incorporate the previous tactics into your email campaigns. If you haven’t, you should give them a try. In the meantime, here are a few more to consider.

E-Mail Marketing Tactic #12: Make Welcome Back Offers

Make welcome back or come back offers to the people who either have not made a purchase in a while, or only make one every so often. These special emails usually offer the customer a special deal for making a purchase because they have not done so in a set amount of time. How long you want to wait until you make this kind of offer is up to you. In other cases, if someone comes back and gives you their hard earned money, you can always send them a “welcome back” email to entice them to return again.

E-Mail Marketing Tactic #13: Stay as Professional as Possible

While you want your emails to be entertaining and engaging, it’s key to remain as professional as possible. Be sensitive to your demographic. Always spell check and grammar check your emails. Make your emails clear and express to the customer or potential customer the exact purpose of the email without sounding pushy.

E-Mail Marketing Tactic #14: Refer to your Facebook Link Several Times

Reiterate your sign up or Facebook links several times throughout the email. Include it at the beginning and the end if possible. Try not to make it obnoxious or overwhelming, but make it easy for people to click and enroll in your email newsletters, sales announcements, or other contacts.

E-Mail Marketing Tactic #15: Be Personal

If you can, try to send out some personal emails to clients. Ask how they are doing, and see if there is anything you can possibly do to assist them with their business or personal needs in terms of your own company. Find out what they feel is lacking on your end, and determine just what it is you can do to improve their experience. By getting personal, you gain better insight into your clients’ individual needs and can better adapt everything as you see fit. Once you’ve established an email relationship, it should much easier to get them to sign up for more current, generalized emails.

Email Tactics - Professional, Personal, and Facebook

Napoleon Hill Part 7 - Success Principles Positive Mental Attitude

Anybody can do just about anything with himself that he really wants to and makes up his mind to do. We are all capable of greater things than we realize.

Napoleon Hill Part 7 - Success Principles Positive Mental Attitude

Social Networking, Spamming, and other Email Marketing Tactics

Here are the next few tips on how to maximize your email marketing.

E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage

Facebook is all the rage, so be sure to include a reminder to have your email readers click “like” for your company on Facebook. You can easily include this link inside of the email, so all they have to do is click the icon or link, and it takes them right to Facebook with the option to click on the like button. Facebook is currently showing a valuable asset and additional help to businesses all over the world.

E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails

You do not have to make every single email a sales pitch. Instead, include some interesting information about your product, how it can be used, or another topic closely related to your business. If your email subscribers tend to get nothing but sales letters, they may begin deleting them. However, if those emails make for an interesting read, they might just press onward and even go to the website and make purchases or ask questions.

E-Mail Marketing Tactic #6: Take Advantage of the Holidays

The holidays, especially major ones, are a good time to market your product or service. Use this to your advantage in emails by creating special, holiday and email only discounts. You can get creative by offering special holiday related items, or just have sales during select times of the year.

E-Mail Marketing Tactic #7: Avoid Spamming

If a customer makes a purchase on your website but does not opt in to being on your email list, do not send them emails or add them to the list unsolicited. This is a sure fire way to turn someone off, and have them spread the word about your spam emails. Instead, offer for people to join the list on their own when they are

on the home page, inside of the shopping cart, or at check out. You never want to make customers feel as if the emails they are receiving are forced.

Social Networking, Spamming, and other Email Marketing Tactics

Napoleon Hill Part 6 - Self Discipline

Napoleon Hill Part 6 - Self Discipline

Email Marketing Tactics

Obviously, the World Wide Web has opened up a new world to business. In fact, e-commerce has become a mainstay for national retail chains, small businesses, and large corporations across the globe. Without Internet access and the world of web-sales, many businesses could stand to lose millions of dollars in revenue per year.

Thanks to the Internet, marketing methods have also adapted and changed in the last two decades. Banner ads, flash videos, and other methods are popping up like wildfire on websites all over the place. But the one tried and true method that seems to work better and surpass all others is email marketing.

This form of marketing reaches the customer directly, and can be custom created to fit the shopper’s needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Over the course of the next few posts I’m going to give you some great tips to getting more people to open up that email every time you send it.

Let’s start with the first three -

E-Mail Marketing Tactic #1: Publicize Big Sales

Tell your email subscribers whenever a big sale is approaching. Don’t hold off until the last minute, however. Give your email list members a reasonable heads-up, and then send an additional reminder or two prior to the big sale day. In case the sale extends over a few days, make sure to let them know this too. In case a promotion code needs to be used, make absolutely sure it’s included in the email.

E-Mail Marketing Tactic #2: Use Powerful Subject Lines

The subject is the thing that helps people decide whether they hit the delete button automatically or if they actually click open, and read the email. Without an interesting or intriguing subject line, customers may not even bother. Think of something clever that will capture their attention making them desire to open the email. Use creative one-liners or fun catch phrases. You can also cut right to the chase and say something like: 50% Off All Products For The Next 72 Hours! Another powerful way is by asking a question like: Did you download your free report yet? The point is, if it makes the reader open the email, then the subject line has done its job.

E-Mail Marketing Tactic #3: Make the Call to Action Clear

To put it differently, always tell your customers what you expect of them, and what they can expect of you. Whether it’s a sale with free shipping if they purchase $25 or more worth of products, or a free promo offer or item if they attend a local event, you need to make the message clear. Any “fine print” should always be out in the open so the reader knows any details or other provisions they have to meet well in advance.

Email Marketing Tactics

Napoleon Hill Part 5 - Success Principles Pleasing Personality

The Qualities Of A Pleasing Personality

1. Mental attitude must be positive.


2. Flexibility of behaviour.


3. Control and direct your enthusiasm.


4. Sincerity of purpose. Can’t be faked.

Napoleon Hill Part 5 - Success Principles Pleasing Personality