Email Tactics 16 - 19

E-Mail Marketing Tactic #16: Keep Track of Your Current Stats

Use a variety of software to look at different aspects of your emails such as how many click through emails you are getting, how many people actually go from the email, to your site, and then on to make a purchase, and how many people opt in after getting an “introductory” email. By keeping track and stats, you will be able to gauge how successful your marketing campaigns are.

E-Mail Marketing Tactic #17: Customize Your Bulk Emails

Even if you send out several hundred or even several thousand emails to customers every week or month, adding a bit of a custom feel can help people feel more comfortable. Try to use software that will include the person’s name in the emails. For example if John Doe signs up on your site, when he gets an email it says, “Dear John” or “Dear Mr. Doe,” so it has a more personal feel to it. This type of marketing has shown repeatedly to make a huge difference in end result sales.

E-Mail Marketing Tactic #18: Use a Table of Contents if Need

If your message is long, use a table of contents or break the message down into segments. Longer, content ridden emails should be broken down into a newspaper style or even a book style so that the reader can skim through and skip to the sections he or she is most interested in. In cases like this, be sure to let the reader know the sign up link is featured at the beginning and end of the email.

E-Mail Marketing Tactic #19: Give Readers Formatting Options

Use the option to include a plain text version versus the HTML version of the emails in case some people prefer it.

Email Tactics 16 - 19

Email Tactics - Professional, Personal, and Facebook

Hopefully, you started to incorporate the previous tactics into your email campaigns. If you haven’t, you should give them a try. In the meantime, here are a few more to consider.

E-Mail Marketing Tactic #12: Make Welcome Back Offers

Make welcome back or come back offers to the people who either have not made a purchase in a while, or only make one every so often. These special emails usually offer the customer a special deal for making a purchase because they have not done so in a set amount of time. How long you want to wait until you make this kind of offer is up to you. In other cases, if someone comes back and gives you their hard earned money, you can always send them a “welcome back” email to entice them to return again.

E-Mail Marketing Tactic #13: Stay as Professional as Possible

While you want your emails to be entertaining and engaging, it’s key to remain as professional as possible. Be sensitive to your demographic. Always spell check and grammar check your emails. Make your emails clear and express to the customer or potential customer the exact purpose of the email without sounding pushy.

E-Mail Marketing Tactic #14: Refer to your Facebook Link Several Times

Reiterate your sign up or Facebook links several times throughout the email. Include it at the beginning and the end if possible. Try not to make it obnoxious or overwhelming, but make it easy for people to click and enroll in your email newsletters, sales announcements, or other contacts.

E-Mail Marketing Tactic #15: Be Personal

If you can, try to send out some personal emails to clients. Ask how they are doing, and see if there is anything you can possibly do to assist them with their business or personal needs in terms of your own company. Find out what they feel is lacking on your end, and determine just what it is you can do to improve their experience. By getting personal, you gain better insight into your clients’ individual needs and can better adapt everything as you see fit. Once you’ve established an email relationship, it should much easier to get them to sign up for more current, generalized emails.

Email Tactics - Professional, Personal, and Facebook

Napoleon Hill Part 7 - Success Principles Positive Mental Attitude

Anybody can do just about anything with himself that he really wants to and makes up his mind to do. We are all capable of greater things than we realize.

Napoleon Hill Part 7 - Success Principles Positive Mental Attitude

Social Networking, Spamming, and other Email Marketing Tactics

Here are the next few tips on how to maximize your email marketing.

E-Mail Marketing Tactic #4: Use Social Networking to Your Advantage

Facebook is all the rage, so be sure to include a reminder to have your email readers click “like” for your company on Facebook. You can easily include this link inside of the email, so all they have to do is click the icon or link, and it takes them right to Facebook with the option to click on the like button. Facebook is currently showing a valuable asset and additional help to businesses all over the world.

E-Mail Marketing Tactic #5: Include Fun, Informative Content in Your Emails

You do not have to make every single email a sales pitch. Instead, include some interesting information about your product, how it can be used, or another topic closely related to your business. If your email subscribers tend to get nothing but sales letters, they may begin deleting them. However, if those emails make for an interesting read, they might just press onward and even go to the website and make purchases or ask questions.

E-Mail Marketing Tactic #6: Take Advantage of the Holidays

The holidays, especially major ones, are a good time to market your product or service. Use this to your advantage in emails by creating special, holiday and email only discounts. You can get creative by offering special holiday related items, or just have sales during select times of the year.

E-Mail Marketing Tactic #7: Avoid Spamming

If a customer makes a purchase on your website but does not opt in to being on your email list, do not send them emails or add them to the list unsolicited. This is a sure fire way to turn someone off, and have them spread the word about your spam emails. Instead, offer for people to join the list on their own when they are

on the home page, inside of the shopping cart, or at check out. You never want to make customers feel as if the emails they are receiving are forced.

Social Networking, Spamming, and other Email Marketing Tactics

Napoleon Hill Part 6 - Self Discipline

Napoleon Hill Part 6 - Self Discipline

Email Marketing Tactics

Obviously, the World Wide Web has opened up a new world to business. In fact, e-commerce has become a mainstay for national retail chains, small businesses, and large corporations across the globe. Without Internet access and the world of web-sales, many businesses could stand to lose millions of dollars in revenue per year.

Thanks to the Internet, marketing methods have also adapted and changed in the last two decades. Banner ads, flash videos, and other methods are popping up like wildfire on websites all over the place. But the one tried and true method that seems to work better and surpass all others is email marketing.

This form of marketing reaches the customer directly, and can be custom created to fit the shopper’s needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Over the course of the next few posts I’m going to give you some great tips to getting more people to open up that email every time you send it.

Let’s start with the first three -

E-Mail Marketing Tactic #1: Publicize Big Sales

Tell your email subscribers whenever a big sale is approaching. Don’t hold off until the last minute, however. Give your email list members a reasonable heads-up, and then send an additional reminder or two prior to the big sale day. In case the sale extends over a few days, make sure to let them know this too. In case a promotion code needs to be used, make absolutely sure it’s included in the email.

E-Mail Marketing Tactic #2: Use Powerful Subject Lines

The subject is the thing that helps people decide whether they hit the delete button automatically or if they actually click open, and read the email. Without an interesting or intriguing subject line, customers may not even bother. Think of something clever that will capture their attention making them desire to open the email. Use creative one-liners or fun catch phrases. You can also cut right to the chase and say something like: 50% Off All Products For The Next 72 Hours! Another powerful way is by asking a question like: Did you download your free report yet? The point is, if it makes the reader open the email, then the subject line has done its job.

E-Mail Marketing Tactic #3: Make the Call to Action Clear

To put it differently, always tell your customers what you expect of them, and what they can expect of you. Whether it’s a sale with free shipping if they purchase $25 or more worth of products, or a free promo offer or item if they attend a local event, you need to make the message clear. Any “fine print” should always be out in the open so the reader knows any details or other provisions they have to meet well in advance.

Email Marketing Tactics

Napoleon Hill Part 5 - Success Principles Pleasing Personality

The Qualities Of A Pleasing Personality

1. Mental attitude must be positive.


2. Flexibility of behaviour.


3. Control and direct your enthusiasm.


4. Sincerity of purpose. Can’t be faked.

Napoleon Hill Part 5 - Success Principles Pleasing Personality