How To Approach Your MLM Prospects: Part 1

Here are a couple of prospecting methods that you must be aware of if you want to survive in the network marketing jungle… after all having effective prospecting methods is your network marketing lifeline!

Cold Calling & Invitations

Cold calling (and going door-to-door) is one of the MOST INEFFECTIVE and DIFFICULT form of obsolete prospecting method in the 21st century. Some sales people might debate that this is still viable, but let’s be realistic…

• YOU don’t like to receive phone calls


• Cold calling has a lot of resistance and people turn their ears away if you are a stranger


• People don’t like being sold things that they don’t need


• They don’t even need to see YOU – a total stranger!

Invitations on the other hand might still work if it is done correctly. You can invite your friends to an event or a tea-party but make sure that your INTENTION is very clear when you invite him or her. People are not stupid and they can sense your intentions if you have promised them otherwise.

In other words, don’t trick them into coming to your network marketing prospecting meeting!

Classified Advertising & Google AdWords

One important thing about advertising is to ALWAYS go for direct response advertising. Do NOT burn your money on advertising that does NOT solicit direct response and a measurable way to calculate your expenditure, leads contacting you and conversion to sales!

When you advertise your opportunity on classified advertising, make sure you have a website or a phone number that they can contact you that MUST lead the prospect to the next phase of your sales funnel.

Ad Impression > Direct Response/ Lead Capture > Build the relationship > Pitch the right offer > Close sale or Follow up until the sale is closed.

The problem with people is that they dump all sorts of advertising without leading to the second phase which is the direct response or lead capture phase. They think just because they leave a website or a phone number (like leaving name cards all over town) they will get a lot of people to sign up.

With Google AdWords, you must make sure you have a system that is designed to deal with those leads and execute the steps above.

How To Approach Your MLM Prospects: Part 1