Small Changes Make The BIGGEST Impact!

There are many people who have tried to build their network marketing business with a website or a blog but they have yet to achieve success. They make a lot of mistakes because they do not understand the principles.

Did you know that there are many little things that you can do to your website, blog, sales letter or product that can drastically affect the size of your bank account?

You see, there are a gagillion and one products available on the Internet – and so is the Internet population! Making money online is all about the numbers. Because an Internet marketer can have hundreds to thousands of visitors visiting his website everyday, even the smallest changes can increase their profits dramatically.

Just take a look at the math.

A small tweak in a marketer’s email headline will cause an additional 2% to open the E-mail (Let’s assume the list size is about 50,000). If his ‘open rate’ used to be about 10%, an additional 2% would get at least an extra 1,000 pairs of new eyeballs reading your E-mail!

But that is just the E-mail marketing aspect. What we want to do is to make our website convert like crazy! Imagine if among that additional 1,000 people, you are able to sell at least a thousand extra dollars worth of E-products to them by making minor tweaks to your website?

Imagine… if you are doing this OVER AND OVER AGAIN?

Make no mistake about it, this series is going to give you straight to the point information that, if implemented, can skyrocket your profits.

By following this series, you will discover:

• How to make powerful changes in your branding that will make customers beat a path to your doorstep!


• By making some changes in your graphics, you will inspire your prospects to take action and turn that into more money in your pocket!

• How to tweak your sales copy and maximize your conversion without busting your bank account on copywriters.


• How to milk every last cent from your niche marketing sites!


• How to use video to increase sales!

Small Changes Make The BIGGEST Impact!

What's Your Home-Based Business Plan?

Starting a home-based business is a very important decision, and there are some typical home-based business resources you’ll need to have in order to succeed. So in this post we are going to go over a few basic assets, services and systems you’ll need to make your home-based business run smoothly.

So, to start a successful home-based business, what resources and steps do you need to take?

- A good plan

This is a step most network marketers miss – have a clearly laid out business plan. Without a business plan and goals to achieve, then you can not get anywhere. A business plan, even if it’s just written down on a slip of paper will help you map out what you need to succeed and how you’ll achieve your goals.

- Research

Whatever your home-based business will need, you’ll need to be well informed about it. So you’ll need to do some research so that you become an expert on the niche, product or service. Knowledge about the business is an important resource for home-based business owners, so you must do the necessary research to be well-informed about the industry or product/service.

- Office space

As we discussed in the previous post you will need to set up a dedicated base for your home office. Your office is a very important because it helps separate life from business which increases productivity. In your office, generally you’ll need a computer, printer, internet access, fax, telephone, business cards and a conducive work environment.

Keep in mind that sometimes you’ll be working long hours, especially in the beginning, so your work space needs to be comfortable. A suitable desk, comfortable chair and appropriate lighting are very important and often taken for granted. Allocate some money towards setting up a working environment that will promote productivity and you’ll enjoy your time in the office much more!

- Capital

Money to cover capital outlay and running costs is important. Even if you’re starting out on a shoestring budget it would require some form of investment, and you’ll need to know how much you have, and how much investments and ongoing marketing your business will need to stay afloat until it begins to generate a solid income.

- Support system

Your support system can be a coach, mentor, someone with a similar business, or simply your family and friends. You need to have people close to you who will encourage you and give you any support you need. You can also join your local Chamber of Commerce, online communities and forums of people in the same industry as your own. A good support network is a very important home-based business resource.

- Customers

Business leads and clients are a crucial home-based business resource. Making and creating contacts and networking is very important, because no customers equals no income. You need to start building your potential client base before you launch your business. Start marketing your business by giving away some products and services. By creating a relationship with your potential customers, you build trust with them, and when you launch your business, it will be easy for them to buy from you.

- Be professional

The way you run your business and relate to your customers is very important. Be prepared to ‘go the extra mile’ with your customers. Care about your customers, and provide all the information they may need.

- Get help

Hire any professional help you may need. Treat your business professionally, and if you need the services of a lawyer or accountant, hire one. It’s more productive and effective to hire skilled professionals to do what you don’t have the time or skills to do it yourself. If you want your business to be successful, it’s important not to overload yourself with time consuming tasks or projects that can be easily outsourced. It’s also more cost effective in the end, because it leaves you free to focus on growing your business.

What's Your Home-Based Business Plan?

MLM History - How Network Marketing Started

MLM History - How Network Marketing Started

All in an Internet Minute

How would you like just a part of what happens during one minute on the internet?

All in an Internet Minute

Find Prospects on LinkedIn

Find Prospects on LinkedIn

How To Get More Engagement From Your Emails

E-Mail Marketing Tactic #24: Trim Down Your Emails

Try not to include too much in your emails. Flash and java are both great and can do wonders for websites, but not only does it seem too much for a simple email, many web mail and other servers simply will not display videos, etc in emails. Use creative graphics and interesting information to draw in new customers, but save the unprompted videos for your home page, or include a link to the videos within the email.

E-Mail Marketing Tactic #25: Include Your Physical Address

Be sure to include your business’ street address in your emails. This is United States law, and it makes you look much more professional. Your current business address should be included in ALL correspondence including emails, invoices, and letters. If your customer prefers to respond or reach you by mail, they can do so easily by having this information readily available.

E-Mail Marketing Tactic #26: Under-Promise, Over-Deliver

Always make you’re your promotion or whatever it is you are attempting to sell lives up to the emails you send. If you are offering a certain discount, make sure the code you provide is working on your website in advance. Never try to upsell customers and then let them down by having non-working promotional codes, or by adding a whole lot of stipulations in your promo once they get to the landing page.

E-Mail Marketing Tactic #27: Do Not Buy Email Lists

Instead, rely on your current customers passing the word on, or emails you send as teasers or introductory emails. You can also promote your email lists on your website and the odds are that interested parties will sign up there. Email lists that you buy are typically either unreliable because they have non-valid email addresses, or you are most likely reaching a demographic that does not fit your niche. In addition, people who end up getting your emails because their address is on a list may be offended by the intrusion.

How To Get More Engagement From Your Emails

Get Your Emails Read with These Tactics

E-Mail Marketing Tactic #20: Allow Your Emails to be Read in a Separate Tab

Allow the option of emails that can pop up in a separate window. This way, someone can “save” your email in another window and refer back to it later.

E-Mail Marketing Tactic #21: Double-Check the Reply Address

Do not forget that a lot of people probably plan on responding to your emails. Be sure the sending email address is a valid reply-to address. This way, people who have specific questions can easily reach you. Do not forget to frequently check and reply to your emails!

E-Mail Marketing Tactic #22: Allow Readers to Unsubscribe

Always, always, ALWAYS include the unsubscribe option in every email. Sometimes, people simply receive too many emails and can no longer receive yours on a regular basis. While this happens sometimes, remember that you don’t like to get too many emails you do not read either. Not everyone you contact will be a match for your company or e-commerce website.

E-Mail Marketing Tactic #23: Confirm Unsubscribes

Confirm your unsubscribes, and let them know you are sorry to see them go. Remind them that they can always sign back up later if they prefer. This is not only the polite way to handle people who decide they no longer want your emails, but it also leaves them with a pleasant memory and the opportunity to change their minds later on down the line.

Get Your Emails Read with These Tactics