Link Building for Your Network Marketing Business

In the last issue we talked about article marketing and how to use it to promote your network marketing business. In this issue we are going to talk about using link building as an online traffic tactic.

Link building is the process of building quality, relevant links to your website, which in turn helps your webpages achieve higher ranking in the search engines and drives more traffic to your website, blog or any other page you choose, like your Facebook page or Twitter profile.

To achieve the best results you will want try and get your pages to be listed on the first page of results for your chosen keywords. For this to happen you have to get plenty of incoming links from other websites.

The first step in this process is to create and publish content whether that’s articles, blog posts, tweets, etc. Be sure to incorporate specifically chosen keywords and weave them into the content so that it will be nice and bate for the search engines.

By incorporating proper SEO (search engine optimization) strategies, when someone goes into a search engine to look for something that your business offers, your links will come up in the search engine results.

While structure and keywords are important to keep in mind as you create and add to your website, the most important factor of good SEO for the rest of your website’s life is adding and maintaining backlinks.

Because search engines use backlinks to rate how worthwhile or valuable your site is the more sites that you have linking to your site, the better you will look to the search engines. The end result is that you move up in rank.

While the quantity of the backlinks contributes to your ranking, it is also important to make sure that you maintain high backlink quality as well. Try to avoid having backlinks from sites that have nothing to do with the topic of your website. Also, it’s better to have backlinks coming from other highly ranked sites (as long as they are related to yours).

There are several ways to go about building links.

• You can definitely do this yourself, however it can be very time consuming and extremely frustrating when you don’t understand the process completely or you don’t have time to learn it.


• You can invest in software that will do the job for you, but this can be costly, have a significant learning curve and still require a lot of time on your part.


• You can hire someone to do it for you, just make sure that hire a reputable person for service so that you can be sure you are getting high quality, relevant links for your money.

If you decide to do your own link-building here are a few ways you can get started right away:

• Manually request links from other websites


• Submit your site manually to reputable directories


• Submit articles that link back to your site to article directories


• Participate in online forums


• Create profiles and share content on social networking sites


• Use social bookmarking sites like Digg, StumbleUpon etc.

These are just a few of the ways that you can go about increasing the number of links to your website there are many more. There is no doubt that link building is a very important online tactic to include in any marketing plan.

Link Building for Your Network Marketing Business

Osteen's Message to Entrepreneurs

As I was reading through this month’s issue of Success Magazine I came across the interview with Joel Osteen. What an amazing guy with an amazing story. You will be hard pressed to find a more positive, enthusiastic person. It is an article well worth the read. In it he shares some advice for entrepreneurs.

Here’s what Joel Osteen has to say:

Keep following the dream that God put in your heart. Believe. Work hard. There may be some difficult seasons, but you have to keep moving forward. Sometimes we say faith is spelled R-I-S-K. Sometimes, you’ve got to risk if you feel a calling deep down. You’ve got to take that step of faith.

“Believe there are great breaks in your future. Believe for explosive blessings, things like the Compaq Center [home of Lakewood Church]. Pray God-sized prayers. You’ve got to pray for big things. You’ve got to believe for big things.

“Put your trust in God, keep being your best and you will get to where you’re supposed to be.”

What great advice? That advice can be applied to all areas of life – relationships, friendships, business… One more thing he said in the article, and I’ll close with this – “You’ve got to step into your own shoes and realize that you’ve got to be who you were made to be.”

Osteen's Message to Entrepreneurs

Submitting Articles To Establish Credibility

In the last post we discussed online marketing and how you can use it build credibility and develop your online presence. Today we are going to focus on article marketing and how you can use this powerful tactic to promote your network marketing business.

As we well know promotion is very important aspect for any business. One of the best free methods of online promotion is writing and submitting articles on the various authority sites, article directories, blogs and other social media platforms.

Article marketing provides (you) the author with the unique opportunity to share their knowledge and expertise on specific topics with others. It has the extra added benefit of elevating the authors authority status in their marketplace.

Not only is article marketing free it’s actually very easy once you get the hang of it.  This is especially true if you have a talent for writing and can still be accomplished even if you don’t, because you can hire someone to write the articles for you.

Article marketing can benefit your business in several ways. Not only can it help make you an authority in your market, it can boost your online credibility and drive traffic to your website. It can also generate back-links and boost your search engine ranking as well.

When it comes to starting an article marketing campaign your three basic steps you must take:

• The first step is choosing your topic.


• The second step is researching, outlining and writing your article.


• The third step is submitting your article for publication and syndication.

Choosing your topic:

When it comes to choosing the topic of your article it will depend on several different factors including what target market you are trying to reach and what is the purpose of the article. Are trying build credibility, promote a product or get back links to your website?

If you are trying to build your online credibility then you will want your topic to be extremely focused on what the market wants. On the other hand if you’re trying to promote a product then you will want make sure that your topic is focused on what that product can do for the consumer. When you’re trying to build back-links to your website then you will need to focus more on carefully chosen keywords designed to rank high in the search engine.

Researching, outlining and writing:

One of the most in parts of crafting articles specifically for marketing purposes is that you make sure you are bringing value and expertise into the marketplace. Unless you are a world-class expert on the subject you are planning to write about it’s a good idea to do your research before you begin the writing process to ensure that you have all of the facts straight before you publish.

Creating an outline is a very good idea because it will give you a clear direction to follow as well as help make the writing process easier. Your outline should include ideas for your introductory paragraph, three to five supporting topic ideas as well as a closing paragraph.

The writing process also includes creating a bio or resource box to attach to your article when submitting it for publication. This whole area of text can actually be one of the most important parts of your article marketing strategy. It should include some vital information about yourself your qualifications and contact information especially a link back to your website that entices people to click through for more information.

Submitting your article:

Once you have completed your article it will be time to submit. There are many different ways you can do this as well. You can publish them on your own website or blog. You can also post them on Facebook, LinkedIn and other social media sites, but for maximum exposure you will want to submit to online directories and authority sites for syndication this way other people can publish your article spreading your message across the Internet.

Submitting Articles To Establish Credibility

Build Your Online Credibilty

In yesterday’s post we talked about some of the more popular online marketing tactics for your network marketing business. Today we are going to talk more about online marketing and how you can use it build credibility and develop a presence in your marketplace as a go to expert.

Any business owner will tell you building their brand was a crucial part of growing their business and reaching new customers.

In the past businesses were more than willing to spend massive amounts of money on huge advertising campaigns to create brand awareness and attract new customers without blinking an eye, leaving small business owners struggling to survive.

Online marketing has changed all of that and literally leveled the playing field. It has made it possible for experienced networkers and even “newbies” to launch profitable campaigns for little or no money at all. This advertising shift has made it possible for any business to make their presence known to millions of people, locally and globally.

Building a recognizable presence online is an excellent marketing tactic simply because consumers are far more likely to purchase products and services from someone that they know, like and trust.

It doesn’t matter what market you’re in, whether you have you’re selling vitamins or technology it’s important that you position yourself as an authority in that marketplace.  For instance, if you want to promote products related to health and fitness you will need to develop a presence in that market.

The best way to build credibility in any given marketplace is to share high-quality informative content with its consumers. There are many ways to do this, including; starting a blog creating, joining social networks like Facebook, Twitter, YouTube, LinkedIn and Pinterest, as well as publishing articles, posting on other people’s blogs and joining topic related forums.

The key factor to remember is that people want to know that you’re a real person and they can trust what you say. By sharing your knowledge on a specific subject as frequently as possible you can quickly build your credibility online. Making it far more likely that people will purchase the products and services you recommend.

Here are a few more quick tips that will help you build online credibility:

• Get your name as a domain.


• Set up a professional looking website or blog that tells people who you are and what you do.


• Create professional profiles on social networks like Facebook, Twitter and LinkedIn, so that people can easily find you.


• Set up a Facebook business page to build your brand.


• Publish a book on Amazon or Amazon Kindle. This is fairly easy to do these days and gives you instant credibility.


• Set up a YouTube channel and share your knowledge via video.


• If you have an offline business or office get listed on Google places and in Google maps so that people can navigate straight to your door.

Building credibility online is an incredibly powerful tactic. It is all about making your presence known, showing consumers that you’re a real person and that you know what you’re talking about.

Keep an eye out for the next post. We will be talking about article marketing and how you can use this powerful tactic to promote your business, products and services.

Build Your Online Credibilty

Greatest Obstacle to Success

Did you know that the greatest obstacle to success in adult life is the fear of failure?

Taken to its extreme, we become totally pre-occupied with not making a mistake and seeking security above all other considerations.

The experience of the fear of failure is in the words of “I can’t.” We feel it in the front of the body, starting at the solar plexus and moving up to the rapid beating of the heart, rapid breathing and a tight throat.

The second major fear that interferes with performance is the fear of rejection. We learn this when our parents make their love conditional upon our behavior. If we do what pleases them, they give us love and approval. If we do something they don’t like, they withdraw their love and approval-which we interpret as rejection.

Brian Tracy created a special gift for you to help you build unshakeable self-esteem, overcome fear, and achieve everything you’ve ever dreamt of with confidence.

But first, I want to share with you why certain people behave in certain ways.

As adults, people who are raised with conditional love become preoccupied with the opinions of others. Many men develop “Type A” behavior which is characterized by hostility, suspicion and an obsession with performance to some undetermined high standard.

This is expressed in the attitude of “I have to” and is associated with the feeling that “I have to work harder and accomplish more in order to please the boss” who has become a surrogate parent.

More than 99% of adults experience both of these fears of failure and rejection. They are caught in the trap of feeling, “I can’t,” but “I have to,” “I have to,” but “I can’t.”

The antidote to these fears is the development of courage, character and self-esteem. The opposite of fear is actually self-love and self-respect. Acting with courage in a fearful situation is simply a technique that boosts our regard for ourselves to such a degree that our fears subside and lose their ability to affect our behavior and our decisions.

I want to help you develop greater self-esteem and unshakeable self-confidence which will enable you to overcome fear and forge onward toward achieving everything you set your mind to. That’s where Brian’s special gift comes in.

Download and listen to his complimentary audio MP3, Self-Confidence and Personal Power, and learn how it attributes to your personal success in all aspects of your life.

This 30-minute power-packed audio MP3 outlines precisely the direct relationship between success and self-confidence and how you can immediately begin to implement the mental laws of personal power that will enable you to become unstoppable.

Listen to this audio here.

Here’s a quick overview of what it covers:

• How to develop the right “attitude of mind” to live a successful life


• The mental laws which contribute to all success and happiness in life


• The relationship between your thoughts and actions


• How to overcome fear and achieve your goals with self-assurance

Greatest Obstacle to Success

Popular Online Marketing Tactics

Let’s go over some of the most popular online marketing tactics and discuss what they can do for your network marketing business. Please keep in mind that each one of these tactics requires time and effort and sometimes even a monetary investment to implement.

- Search engine optimization (SEO)

This is the process of maximizing the number of visitors to a website by making sure that the site remains high on the search results returned by the search engine for any given keywords.

Free traffic from the search engines can literally be a gold mine, so spending some time optimizing your website for high traffic keywords is a very important tactic.

- Article marketing

This is a type of advertising in which businesses write short, informative articles on specific topics and then submit those articles to directories and other online publications. This marketing tactic can help you build your online presence, provide you with instant credibility in your marketplace and help you get more traffic to your website all at the same time.

- Email marketing

We have all seen this online marketing tactic before. It is where a business collects email addresses from their website visitors and uses them to send out their marketing message. While email marketing isn’t as popular as it once was this tactic can still be extremely effective, as long as it’s implemented properly.

- Link building

This is the process of building quality, relevant links from other websites to your website. This tactic goes hand-in-hand with search engine optimization and will help your website rank better in the search engines and bring in more free traffic.

- Referral marketing

This is a method of promotion has been around for generations. Until recently it was referred to as word-of-mouth advertising, but now it is often known as affiliate marketing. This tactic involves recruiting other people (current and past customers) to promote your products and services for you in exchange for earning a commission or discount.

- Social media marketing

Facebook, Twitter, Pinterest and other social networks are becoming increasingly popular promotional tools. They can be used to attract more customers, build brand awareness and create customer loyalty. This tactic yield massive results in a very short amount of time when implemented properly.

 - Pay per click or pay per view advertising

This method encompasses a wide variety of options including running banner ads, contextual ads, Google ads as well as Facebook and other social media ads. This tactic is where you pay the advertiser a specific amount of money every time someone clicks on your ad. This can be very effective. But, be prepared to invest both time and money to yield results.

These are only a few of the online marketing tactics that can be used when developing a solid online marketing plan. We will go more in depth about each of these topics in future issues, so be sure to look for your next issue soon. We will be talking more about online marketing and how you can use it build credibility and develop a presence in your marketplace.

Popular Online Marketing Tactics

Online Marketing Tactics

Welcome to your first of Online Marketing Tactics. Over the next few weeks you will learn valuable information on different types of online marketing tactics that you can use to build your business, get more customers and increase the sales of your products and services.

Let’s start this issue by talking a little bit about what online marketing is and why it’s become such a popular topic among business owners worldwide.

Online marketing is fast becoming one of the most popular ways that businesses big and small are using to promote their products and services. It can be used to build brand, attract customers, generate leads and drive large amounts of traffic to any website.

When it comes to doing business online you will hear the words strategy and tactic used together quite frequently. In fact they are so tightly interwoven that they are often considered one and the same.

When it comes to what an online tactic really is and how it can be used to grow your business there is no doubt that you will find a wide variety of opinions available on the subject.

Let me see if I can break it down for you. A strategy is the plan that you put together to promote your business products and services. In this plan you will set goals and objectives. To reach these goals and objectives you will implement various tactics designed to get the job done.

Before you can start putting any online marketing tactics to work for you it’s important to create a solid plan and set your goals so that you can measure your results effectively.

While every business is different, most of them all have three basic goals in common. They all want an audience, they all want to generate revenue and they all want to make a profit.

When implemented properly online marketing can help you achieve all three of these goals much faster and easier than more traditional offline marketing methods, like direct mail and print advertising.

Online Marketing Tactics