- Search engine optimization (SEO)
This is the process of maximizing the number of visitors to a website by making sure that the site remains high on the search results returned by the search engine for any given keywords.
Free traffic from the search engines can literally be a gold mine, so spending some time optimizing your website for high traffic keywords is a very important tactic.
- Article marketing
This is a type of advertising in which businesses write short, informative articles on specific topics and then submit those articles to directories and other online publications. This marketing tactic can help you build your online presence, provide you with instant credibility in your marketplace and help you get more traffic to your website all at the same time.
- Email marketing
We have all seen this online marketing tactic before. It is where a business collects email addresses from their website visitors and uses them to send out their marketing message. While email marketing isn’t as popular as it once was this tactic can still be extremely effective, as long as it’s implemented properly.
- Link building
This is the process of building quality, relevant links from other websites to your website. This tactic goes hand-in-hand with search engine optimization and will help your website rank better in the search engines and bring in more free traffic.
- Referral marketing
This is a method of promotion has been around for generations. Until recently it was referred to as word-of-mouth advertising, but now it is often known as affiliate marketing. This tactic involves recruiting other people (current and past customers) to promote your products and services for you in exchange for earning a commission or discount.
- Social media marketing
Facebook, Twitter, Pinterest and other social networks are becoming increasingly popular promotional tools. They can be used to attract more customers, build brand awareness and create customer loyalty. This tactic yield massive results in a very short amount of time when implemented properly.
 - Pay per click or pay per view advertising
This method encompasses a wide variety of options including running banner ads, contextual ads, Google ads as well as Facebook and other social media ads. This tactic is where you pay the advertiser a specific amount of money every time someone clicks on your ad. This can be very effective. But, be prepared to invest both time and money to yield results.
These are only a few of the online marketing tactics that can be used when developing a solid online marketing plan. We will go more in depth about each of these topics in future issues, so be sure to look for your next issue soon. We will be talking more about online marketing and how you can use it build credibility and develop a presence in your marketplace.
Popular Online Marketing Tactics
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